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News for Southeastern Arizona, provided by the University of Arizona School of Journalism

Arizona’s fashion industry not just for cowboys anymore

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As the birthplace of the squaw dress, Tucson was once a major player in the fashion industry. During the height of its reign, Tucson was considered a place of major style influence, one to even match the likes of New York City or Los Angeles. The squaw dress was a major staple in the wardrobes of many women and maintained its coveted top spot for 20 years. But, as the famous saying goes, all good things must come to an end, and as the squaw dress declined in popularity so did the influence that Arizona had on the fashion industry. For many years, the Grand Canyon State has tried to revive its influence on the industry, and with many ups and downs along the way it seems that there finally may be legitimate plans to make that hope a...

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